Privacy Policy

Fintifi > Privacy Policy

Privacy Policy

Effective Date: July 19, 2025

Entity Name: Fintifi (C SQUARE FINANCIAL ADVISORY LLP)

C SQUARE FINANCIAL ADVISORY LLP (Fintifi), operating under the brand “Fintifi,” values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services.

By accessing our website or availing of our services, you agree to this Privacy Policy. If you do not agree with the terms, please discontinue your use immediately.

Information We Collect

Personal Information

We may collect personal details, such as:

  • Name, date of birth, gender
  • Email address, residential address, and contact numbers
  • PAN number, Aadhaar details, and financial data
  • Employment details, salary slips, and bank statements
  • Information you voluntarily provide through forms or during communication with our team

Non-Personal Information

We automatically collect data when you visit our site, such as:

  • Browser type and version
  • IP address
  • Device details (mobile/desktop)
  • Usage patterns, pages visited, session durations, and frequency of visits
  • Cookies and similar technologies to improve user experience

How We Use Your Information

We use your personal information to:

  • Provide and improve our financial products and services
  • Assess your eligibility and process your loan applications or credit card requests
  • Verify your identity to prevent fraud and ensure security
  • Communicate important updates, offers, or changes in policies
  • Respond to your queries, requests, or complaints effectively
  • Comply with regulatory and legal obligations

Non-personal information helps us enhance our website, understand user behavior, and optimize our offerings.

Sharing of Information

We may share your personal information in the following cases:

  • With Financial Partners and Institutions: For loan approvals, credit risk assessment, processing, and fulfilling services.
  • Service Providers: We may share data with third-party providers for website hosting, data analytics, security, and customer service support.
  • Legal Requirements: We may disclose your information to comply with applicable laws, regulations, court orders, or lawful requests from authorities.
  • Business Transfers: In the event of a merger, acquisition, or restructuring, your data may be transferred to a successor entity.

We ensure that all third parties receiving your data are compliant with data protection and confidentiality standards.

Data Security

We implement industry-standard security measures, including encryption, firewalls, and secure servers, to safeguard your personal information from unauthorized access, alteration, or misuse.

While we strive to protect your data, no transmission method over the internet or electronic storage is entirely secure, and absolute security cannot be guaranteed.

Retention of Data

We retain your personal information only as long as necessary for providing services, resolving disputes, compliance with legal obligations, and business purposes. Once the retention period expires, your data is securely disposed of in accordance with applicable regulations.

Your Rights

You have the right to:

  • Access, update, or correct your personal information
  • Withdraw consent for marketing communications
  • Request deletion of your data (subject to applicable laws and regulations)
  • Request details about how we handle and process your data

You may exercise these rights by contacting our support team at the details provided below.

Use of Cookies

Our website uses cookies to enhance user experience, remember preferences, analyze traffic, and customize content. You can control or disable cookies through your browser settings, though this might limit certain website functionalities.

Third-Party Websites

Our website may link to third-party sites. We are not responsible for their privacy practices or content. We advise reviewing the privacy policies of these external websites separately.

Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in laws, regulations, or our practices. We will notify you of significant changes via email or prominently on our website. We recommend periodically reviewing this policy to stay informed about how we protect your data.

Contact Us

For any questions, concerns, or requests regarding this Privacy Policy, please contact:

C SQUARE FINANCIAL ADVISORY LLP (Fintifi)

Email: info@fintifi.in

Address: Bloomdesk 211, 2nd Floor, B Wing, Western Edge II, Behind Metro Super Market, Near Magathane, Mumbai, Maharashtra 400066

 

Additional Content:

At Fintifi, your privacy is our priority. This policy outlines how we collect, use, share, and protect your personal information, particularly when engaging with us through WhatsApp or any of our communication channels.

1. Data Collection & Use

We collect and process the following types of personal data:

  • Personal Identifiers: Name, phone number, email address (if provided)
  • Communication History: Messages exchanged via WhatsApp or other platforms
  • Service Preferences: Details related to loan interests, preferences, and interactions with our team

Purpose of Collection

We collect this data for the following purposes:

  • To provide customer support and respond to queries
  • To send relevant transactional and promotional updates
  • To improve service delivery and customer experience
  • To personalize offers based on your preferences or eligibility
  • To maintain records for regulatory or internal audit purposes

2. Data Sharing with Third Parties

Your data may be shared only with carefully selected and secure third parties, including:

  • CRM and analytics partners: To help manage customer interactions and analyze service performance
  • WhatsApp Business API providers: To enable seamless communication via WhatsApp
  • Cloud infrastructure providers: For secure hosting and storage of your information
  • Compliance and regulatory consultants: Where legally required

All third parties are contractually obligated to comply with strict data protection protocols and are only permitted to use your data for specific services rendered to Fintifi.

3. User Consent

By submitting your contact number or initiating a conversation with us on WhatsApp, you explicitly consent to receive:

  • Service-related notifications
  • Application or loan status updates
  • Promotional content about new products or offers from Fintifi

4. Opt-Out / Unsubscribe

You may opt out of WhatsApp communications at any time by:

  • Replying with the word “STOP” on WhatsApp
  • Emailing us at info@fintifi.in

Upon opting out, you will no longer receive further promotional or non-essential messages from us via WhatsApp.

5. Data Retention & Security

Your data is retained only for as long as necessary to fulfill our service obligations or legal requirements. We store all data using industry-standard encryption, with regular audits and firewalls to ensure integrity and confidentiality. Access to personal data is restricted to authorized personnel only.

6. Compliance with Laws

Fintifi adheres to all relevant Indian data protection laws, including:

  • The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
  • Guidelines issued by the Reserve Bank of India (RBI) and Meta (formerly Facebook) regarding data sharing and privacy for WhatsApp Business

7. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in legal, technological, or business practices. Users will be notified through:

Thank you for trusting Fintifi. Your privacy and security are our priority.